PDA

View Full Version : My Sneeky way of getting into the Detroit Auto Show - 3 Youtube vids - MUST SEE!!



Mr. T
01-15-2007, 10:39 AM
A while back, my buddy and I applied for a media pass to the Detroit Auto Show through Toyota as a prank... and we actually GOT ONE!! I've always been a Toyota guy so this was one of the most amazing schemes of mine EVER! So, without further introduction, here's how it went down at the Detroit Auto Show... all on Toyota's dime! :)

Jay - aka Mr. Toyota

Toyota @ the Detroit Auto Show I - http://www.youtube.com/watch?v=pEKYKYoJLCM
Toyota @ the Detroit Auto Show II - http://www.youtube.com/watch?v=Ydil-OPwWko
Toyota @ the Detroit Auto Show III - http://www.youtube.com/watch?v=o2i4o8khUGg

GTSSportCoupe
01-15-2007, 12:20 PM
Haha! Thats freakin awesome! Good for you! ;)

Jay
01-15-2007, 01:12 PM
Welcome to the board! Haha, nice work on getting in. Although it could be argued you really were a journalist in this case. I'm sure Toyota knows just how effective viral publicity via Youtube can be.

- J

thatoreoguy
01-15-2007, 02:35 PM
I pity many fools... but you aren't one of them... good lookin out on the Toyota front and that ft hs looks liek a lexus had sex with a 350z i like it!


by the way i ran a similar scam at the international tokyo anime fair :D not nearly as cool as teh motorsports show thou

VickersGTS
01-15-2007, 06:10 PM
hey look. a tundra ride and drive!

that is neat!

:crybaby:

Old 'Rollas
01-15-2007, 06:35 PM
hey look. a tundra ride and drive!

that is neat!

:crybaby:

Too bad somebody :roll couldn't keep their job long enough to actually be there and drive one too.... ;)

drader
01-16-2007, 05:01 PM
sneaky sneaky

celica-fiend
01-16-2007, 05:13 PM
I smell viral marketing.

joey jo jo
01-16-2007, 11:15 PM
I don't really get it - it was all pro publicity. In a full-size behemoth (the truck) it can't be perfect, and this journalism had no opinions - pro or con.

The concept car looks nice, and I like how you infiltrated the model at the end!

celica-fiend
01-17-2007, 12:43 AM
I don't really get it - it was all pro publicity. In a full-size behemoth (the truck) it can't be perfect, and this journalism had no opinions - pro or con.


Are you referring to my statement? If so.. then a little clarification .. Viral Marketing doesn't refer to the quality of the journalism/opinions etc.. its the current trend of trying to advertise a product while not appearing to.. and this is a perfect example of it..

A 1 post newbie suddenly appears on our forum, fails to fill out -any- information in his user profile, has a email address that appears to have been created for just this type of thing (have to be a mod to see that one..).. and posts up several videos hosted on youtube on an account that has nothing else attached to it (yet the editing and camerawork are both decent, so he's not just bought a fancy camera last week.. has a bit of a clue) and we're then shown lots of nice uncluttered shots of shiny toyota production models.. and the last video is production models interspersed with a concept vehicle clip and a little random stuff..

Toyota and/or their marketing firm created this... it costs them little to produce and nothing to distribute... especially if it gets picked up by a few enthusiasts as "wow look what this dude did" and passed around to random forums throughout The Internets.

wikipedia - viral marketing
http://en.wikipedia.org/wiki/Viral_marketing

Brett



Brett

joey jo jo
01-17-2007, 04:03 PM
Oh Brett I was basically backing you up - I totally get it!

The VidKid
01-29-2007, 08:48 PM
Hhm.. videos no longer available..? lol. I guess he didn't want to get tracked down for fraud. :p